Some initial thoughts on where I'm going in terms of selling the idea of corporations and foundations expanding their "public purpose" campaigns to include PUEO-type programs:
Aside from the emotional standpoint of the respective stories of these kids and their families who now see college as within their reach, right now I'm seeing three potential ways of making this attractive to the private sector:
• long term— these are the companies' future employees; they would be helping to train a more highly skilled work force
• medium term— public relations; businesses can market how they are committed to providing enrichment activities to public schools; that would create brand loyalty and a loyal customer base
• immediate/short term— providing a tax incentive to give them the necessary write-off for their contributions to convince board members and/or shareholders; this is where I need the most help in navigating the legislative process and figuring out if it's even possible to change the tax code in that way
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