Daniel Pink, A Whole New Mind

High Concept, High Touch

High Concept involves the ability to create artistic and emotional beauty, to detect patterns and opportunities, to craft a satisfying narrative, and to combine seemingly unrelated ideas into a novel invention.

High Touch involves the ability to empathize, to understand the subtleties of hyman interaction, to find joy in one's self and to elicit it in others, and to stretch beyond the quotidian, in pursuit of purpose and meaning.

The Six Senses

DESIGN
It's economically crucial and personally rewarding to create something beautiful, whimsical, or emotionally engaging.
A combination of utility enhanced by significance...far more accessible to the masses both in terms of exposure and generation (democratization of design)...Design is inter-disciplinary... ultimate purpose— changing the world.

STORY
It's not enough to marshal an effective argument...The essence of persuasion, communication, and self-understanding has become the ability also to fashion a compelling narrative.
Context enriched by emotion...a deeper understanding of how we fit in and why that matters...Stories are easier to remember because stories are how we remember...'humans are not ideally set-up to understand logic; they are ideally set-up to understand stories.' An organization's knowledge is contained in its stories.

SYMPHONY
What's in greatest demand today isn't analysis but synthesis— seeing the big picture, crossing boundaries, and being able to combine disparate pieces into an arresting new whole.
To detect broad patterns rather than to deliver specific answers; to invent something new by combining elements nobody thought to pair...perspective is more important than IQ...be a "boundary-crosser"...risk thinking unconventional thoughts...convention is the enemy of progress..."imaginative rationality"— mastery of metaphor...MQ (Metaphor Quotient)...the more we understand the appropriate personal metaphors, the better we understand ourselves...relationships between relationships...

EMPATHY
What will distinguish those who thrive will be their ability to understand what makes their fellow woman or man tick, to forge relationships, and to care for others...to imagine yourself in someone else's position and to intuit what that person is feeling...to stand in others' shoes, to see it with their eyes, and to feel with their hearts (as opposed to sympathy— feeling bad for someone).
Good designers put themselves into the mind of whoever is going to be experiencing the product or service they're designing...understand context... (Paul Ekman)

PLAY
In the Conceptual Age, we all need to play...Too much sobriety can be bad for your career and worse for your general well-being.

MEANING
Abundance has freed us from day-today struggles and allowed millions of people to pursue more significant desires: purpose, transcendence, and spiritual fulfillment.